Wrexham poised to excel in League One, ready for top-tier . . .
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Wrexham AFC

Wrexham poised to excel in League One, ready for top-tier competition.

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Football finance specialist Kieran Maguire believes Wrexham will be able to compete in League One next season after securing their second consecutive promotion.

Last Saturday, Wrexham smashed Forest Green Rovers to secure their spot in the third tier.

Twelve months ago, the Dragons won the National League title, bringing an end to their 15-year absence from the EFL.

“It is going to get more difficult,” Maguire remarked.

“If Sheffield Wednesday or Birmingham City drop out of the Championship, which is possible, clubs used to drawing crowds of 20,000-25,000 or even more suddenly become your competitors, and their budgets are set accordingly.

“It’s a slightly bigger pond, but I do think Wrexham, because of their success commercially, will be in a very strong position to be very competitive next season.”

Wrexham have begun preparations to participate in the third tier for the first time since 2004-05.

Since February 2021, when Hollywood actors Ryan Reynolds and Rob McElhenney took over the club, its fortunes have changed dramatically.

In Reynolds and McElhenney’s first full season as managers, Phil Parkinson’s squad lost in the National League play-offs, but they defeated Notts County in an exciting title race the following season.

Wrexham’s 6-0 win over Forest Green last weekend ensured a top-three finish in League Two with two games remaining.

‘It comes down to level of ambition’

Maguire believes Wrexham’s outgoings will rise in League One.

“Then it comes down to the level of ambition of the owners,” he told BBC Wales.

“They cannot pay Championship rates in League One since the average weekly wage in League One is likely to be between £2,000 and £2,500. Moving up to the Championship, the average weekly wage is £12,000.

“I do not believe that will be sustainable given Wrexham’s financial strength, but it is.

“I think they will be able to compete with the best of League One and they should be setting their targets accordingly.”

Wrexham’s most recent reports, for the fiscal year ending June 30, 2023, show that Reynolds and McElhenney boosted their club funding from over £4 million to £9 million during the National League title-winning season, while turnover nearly doubled to £10.5 million and losses increased by £2.2 million.

“I don’t think that’ll be sustainable given Wrexham’s financial strength, but it is.

“I think they will be able to compete with the best of League One and they should be setting their targets accordingly.”

 

Wrexham’s most recent reports, for the fiscal year ending June 30, 2023, show that Reynolds and McElhenney increased club funding from more than £4 million to £9 million during the National League title-winning season, while turnover nearly doubled to £10.5 million and losses increased by £2.2 million.

 

 

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