After the £200 million jersey sponsorship, Liverpool has another significant agreement to negotiate. | soccer4u
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After the £200 million jersey sponsorship, Liverpool has another significant agreement to negotiate.

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Standard Chartered and Liverpool this week announced a new four-year sponsorship arrangement, with a second eight-figure deal still to be completed.

After the £200 million jersey sponsorship, Liverpool has another significant agreement to negotiate

Liverpool quashed rumors on Thursday morning that their uniforms will significantly change starting in 2023 by extending their agreement with Standard Chartered for a another four years

The agreement, which goes into effect next summer, will cost more than £50 million annually, an increase of £10 million over the previous contract with the financial services giant.

When Liverpool FC Women were promoted to the Women’s Super League, it was suggested that the team could enter the cryptocurrency market with a new primary shirt sponsor. Standard Chartered will now also represent Liverpool FC Women.

Thus, when the new agreement expires in 2027, Liverpool and Standard Chartered will have been working together for 17 years.

The club is still in discussions regarding their shirt-sleeve sponsorship, therefore there is a chance that the Reds’ uniforms will still change somewhat starting in the 2019–20 season.

Expedia officially replaced Western Union as the club’s sleeve sponsor in 2020 after the previous agreement, worth £5 million annually, was cancelled two years early.

The present contract, which pays Liverpool over £10 million year, is set to end in 2023.

Jürgen Klopp, manager of Liverpool FC, after their preseason friendly game against Crystal Palace FC at the Singapore National Stadium on Friday, July 15, 2022. SINGAPORE. Full Circle PR provided the handout photo.

It is highly possible that the club will request a considerable increase on this cost for any future sleeve sponsor given their increased commercial reach and success both on and off the field.

Dave Powell, a business of football journalist for the Liverpool Echo, said in May that “a number of £15 million to £20 million [would be] attainable given the current buoyancy of the market.”

 

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